What is causing this problem? The high price of the product is the main reason for the inability to open the market. "Our investigation found that the price range generally acceptable to rural consumers is between 1,000 yuan and 1,500 yuan. In the existing market, 60% of solar water heaters are priced above 1,500 yuan. If other accessories such as pressure pumps are added The price is generally around 2,000 yuan. The price of water heaters for some brand-name products is more than 2,200 yuan, which is still more expensive for ordinary rural consumer groups. Product quality standards are difficult to regulate, and it is also an important reason that affects the development of products in rural markets. "" Solar water heaters must be installed strictly and standardized to ensure their usefulness. At present, major enterprises only provide the host, and the supporting facilities such as pipelines, insulation materials, and water mixing appliances are provided to consumers by the dealers, and the quality cannot be completely guaranteed. In addition, most of the solar water heater companies now have poor after-sale service outlets in rural areas, which are unable to provide timely and effective after-sales service to rural consumers, which has also affected rural consumers' recognition of solar water heater products to some extent. Suggestions: Working on improving product quality and optimizing service How can we open the way to the countryside of solar water heaters? The differences in product quality and services determine the viability of future companies in the market. Therefore, the quality of products must be given top priority, so that ordinary people can use it comfortably and with confidence. He said: "If a company pursues profits excessively, it will inevitably reduce standards in R & D, testing, service and other links, which will lead to the key factor of neglecting product quality. Therefore, special attention must be paid to product quality and safety, and product prices are subject to quality standards. Related The person in charge said that the after-sales service network must be further improved. "Enterprises can return to customers regularly and conduct free inspections of products. Once hidden dangers are found, they must be repaired in a timely manner in accordance with regulations. For the rural market, enterprises can set the price of products in the range generally accepted by rural consumers, and can purchase by installments.